ESL acts as a shopping guide to realize O2O marketing

Time:2021.12.26     Author:sertag

  In addition to being an integrated pricing tool for retailers, ESL is also a shopping guide medium, which can give full play to the comprehensive efficiency of the whole channel operation. By attracting consumers' attention and providing optimized shopping routes, consumers can easily and quickly find goods, and maximize the benefits of shopping guide through the integration of ESL with retailer app and store digital billboard.
  ESL can adjust the color according to the commodity brand color or promotion activities, and use bright colors (such as red and yellow) to emphasize promotion information and attract consumers' attention. In addition, the appropriate size of ESL can also be selected according to the needs of the store. For example, large screen ESL is usually used in the vegetable and fruit area and 3C area of mass selling supermarkets.
ESL can integrate the store map to build an automatic commodity positioning system for retail stores. Through smart phones or interactive digital billboards of stores, ESL can assist consumers in commodity positioning and navigation in stores and improve the picking efficiency of stores.
  ESL can integrate the O2O system, and modern consumers can't stand the inefficient shopping process. Especially in the peak shopping season, the tide of checkout people often leads to consumers' anger and irritability. When retailers take ESL as the key to O2O integration, they can directly guide online shopping as long as they scan the QR code on ESL. ESL is like an online channel entrance, diverting offline crowds to online consumption, such as offline experience and trial, online order payment, retail logistics distribution to the government, improving consumers' shopping satisfaction and collecting consumption trajectory data. In addition, taking ESL as the media and using its diversified information and dynamic update characteristics to publicize online time limited preferential activities in offline stores, real-time / time promotion can be realized. For example, the ESL solution of SERTAG is introduced into retail supermarkets, which overcomes the problems of non real-time and labor consumption of traditional paper label replacement, and achieves the goal of real-time synchronous update of the whole channel price and drainage of ESL online consumer flow, which has become a key supporting tool for the development of the whole channel of new retail.
  The behavior information hidden behind consumers in the shopping process is the key to the success of retailers. ESL can not only be installed at the edge of the shelf, but also be attached to the goods. For example, the sensor in the intelligent fitting room of the retail clothing industry automatically detects the labels on the clothes, analyzes the best and worst goods from the behavior of consumers entering and leaving the fitting room, and then further analyzes the reason why the fitting goods are not purchased, In order to find problems such as poor size design or material defects for improvement.