Electronic Shelf Label Improve Intelligent Retail

Time:2021.11.28     Author:sertag

  Electronic shelf labels can break the restrictions of traditional paper labels and dynamically adjust product prices more efficiently. Led by the trend of intelligent retail, many operators have also introduced electronic shelf labels, integrated online and offline channels and logistics systems, and strengthened the price competitiveness of products.
  With the trend of intelligent retail, it has become a trend to introduce the application of electronic shelf label (ESL) into the retail industry. ESL is used by retailers to display product prices instead of traditional paper label stickers. It is usually installed on store shelves, combined with e-paper and liquid crystal display (LCD) technology, connected to smart phones through ESL's NFC, and online back-end platforms using Bluetooth, Wi Fi, radio frequency (RFID), infrared (IR) and other technologies, The operator adjusts the batch of front-end market labels by controlling the ESL back-end platform.
  The complete ESL system includes electronic shelf label, cloud server and handheld terminal equipment. The cloud server transmits the price update information to the wireless sharer in the store, and then sends the commodity price and related information to the whole store. The back-end platform can transmit the data of the specified volume label, or update and maintain all labels in batches. The clerk uses the handheld terminal device with NFC or RFID reading function to read and query data.
   In order to get more effectively improve the operation efficiency of the retail market, control commodity information and price adjustment, so many international businesses are actively engaged in the application research and development of ESL solutions in the retail field, hoping to break through the multiple applications of ESL in the retail field and accelerate the application development. The adoption of ESL technology by retailers can save the time and burden of changing targets and reduce the average unit cost of products.
  In addition, the boring work of changing paper labels is handed over to ESL, so that the store clerk can engage in other higher value tasks, which can not only motivate employees and stimulate work motivation, but also improve consumers' shopping satisfaction when the clerk has more time to serve consumers.
  Finally, ESL can also improve the correctness of product prices and eliminate human errors of traditional paper labels. After the integration of ESL system and retail point of sale intelligence (POS) machine, it can ensure the consistency between shelf commodity prices and POS system prices and improve consumer dissatisfaction caused by pricing errors.