Electronic shelf labels (ESL) is a Growing IoT Opportunity

Time:2020.09.27     Author:sertag

   Over the past few years, the IOT Connectivity and Platforms group has received several inquiries about the dynamics of the electronic shelf label (ESL) market. The trends appear to have piqued interest in this area. ESLs are getting a lot more sophisticated. The early generations of ESL were limited to basic LCD display. Traditionally, the main function for retailers to deploy these types of ESL was to automate price updates.
   Over the past few years, there has been a shift to e-paper(e-ink) for the display technology. The latest generation of e-paper ESLs feature colored text and LED lights to attract the eye and integrate QR codes and NFC to make useful information easily accessible on the smartphone. Some retailers are looking at integrating ESL with beacons, cameras and smart displays on the shop floor. The aim will be to improve the in-store experience for shoppers and develop greater understanding of their behavior.
   A few major retailers have announced significant trials or deployments of the more advanced forms of ESL. They announced a trial of advanced ESL (EDGE, ZigBee, Bluetooth, WiFi and BLE) across ton of stores and installed digital shelving units.
   The competitive dynamics of the ESL space are changing. Long-term incumbent merchant ESL providers face growing competition from new entrants like. Now, proprietary 2.4GHz and sub-GHz remain dominant, new standard-based solutions based on BLE and ZigBee are gaining more attention.