Adjusting prices with paper labels is time consuming. A ton of staff is required to maintain paper price tags, but mistakes are still inevitable. The wrong price can result in check-out delays, consumer complaints, and higher operating expenses.
   Electronic Shelf Labels (ESLs) are on the rise in retail due to IoT expansion. Sertag’s ESLs simplify network deployment using APs that support Bluetooth, Radio Frequency and other IoT technologies.
   Traditional ESL deployment is expensive. It uses wireless, and additional ESL networks that require separate maintenance systems. Sertag reduces costs by converging Wi-Fi with using 2.4G /433M wireless band.
   The Sertag ESL base station is built into one network suite. And it transmits accurate price information directly from the management system to the ESL. Prices can be changed on-demand and are displayed electronically — in real-time.