Online and offline integration has completed the consensus on the development of business forms, the awareness of consumption upgrading and the habit of Internet consumption have been taking root among young consumer groups, and it is high time for the transformation and upgrading of offline physical businesses. The consumer market requires physical businesses to meet more needs of users, and labor costs will be even higher in the coming decades. ESLs are a good example of this solution when it comes to reducing labor costs.

   Since new retail rise in 2016, no new retail supermarket brands are global layout, through digital price tags (ESL), cameras, smart pay, splicing screen, bar screen, and many other technology and intelligent, data analysis, merchandising, logistics management, such as online system, the seamless link up online, driven by data flow, improve stores operating efficiency and user experience, ESL has opened new era new retail standard configuration.

    SERTAG company provides RF and Bluetooth wireless communication solutions. In addition to the name, price and origin of products in the retail industry, SERTAG also provides a variety of system solutions for the retail industry. At present, e-paper displays with sizes of 1.54 inches, 2.13 inches, 2.9 inches, 4.2 inches and 7.5 inches can be provided. E-paper(e-ink) displays are characterized by ultra-low power consumption, paper-like readability from different perspectives, black, white and red color display, etc., and can display information such as commodity name, real-time price, QR code, and even pictures. 

     Through ESL and other autonomous terminals and other equipment, it can be connected with the regional computer database, especially in fresh and other commodities that need frequent price change, according to the preset price, intelligent realization of automatic price change in the morning, afternoon and evening. It not only helps merchants to reduce operating costs, improve operating efficiency, formulate efficient sales strategies and purchase plans, but also enables consumers to have a brand new shopping experience.

   ESL services in addition to new retail, traditional retail, FMCG fashion, pharmaceutical retail, but also for medical health, warehousing goods management.Offline retail stores and fast-moving consumer brand stores together constitute millions of systematic retail stores.
   The  ESL domestic market is expected to grow at an annual rate of 60% between 2020 and 2025. According to such a proportion, the overall size of the electronic price tag market in the future will certainly exceed 100 billion market.