How does retailer stand out from many competitors
Time：2020.07.20 Author：sertag
In recent years, with the advancement of Internet technology, various online e-commerce companies have risen rapidly, and the offline traditional retail industry has faced unprecedented challenges. Traditional retailers are also constantly changing their business ideas and methods, looking for new breakthroughs. Traditional stores have long been unable to meet customer needs. With the rise of unmanned retail, smart shopping guide robots, and self-service containers, more and more businesses want to create high-efficiency, environmentally friendly, low-consumption, digital and experience benchmark stores, and increase customer satisfaction. The sense of experience becomes particularly important.
So in order to increase the customer experience, what little secrets did the business use?
One: Electronic price tag
In terms of brand image, when customers come in, the first impression is particularly important. First of all, they will notice the price tag at the first glance. The merchant has replaced the previous paper price with a high-end electronic price tag, and a variety of template settings have greatly improved The store image.
Effectively optimize the shopping experience
Management efficiency is greatly improved
Improve store image
Scan the QR code to jump to the online mall, online and offline integration
Simplified price change process
Two: full tracking
Starting from the customer’s preferences, it helps the clerk to more accurately understand each customer served, thereby increasing the sales conversion rate and transaction rate.
iBeacon tracks the whole process, recording the length of time customers stay in each area, which products they watched, transaction records, walking tracks and other information. Based on this information, the clerk can provide customers with more personalized products, furnishings and services.
Three: Asset Management
From the aspect of asset management, no matter how many customers don’t have to worry about not seeing the products, it will increase the customer experience and increase the flow of people, while also escorting the businesses’ assets.
Tag detachment alarm: Bluetooth tag comes with tamper-evident detachment alarm to prevent the tag from being removed deliberately
Real-time asset location: The Bluetooth gateway scans the tag signal in real time, and coordinates the distance between multiple tags and the gateway to determine the real-time location of the asset.
Movement track record: The Bluetooth gateway records the position when the tag is scanned repeatedly, and forms continuous information, so that the actual movement track of the asset can be obtained in the background.