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What is the price of an electronic shelf labels and how much does a system cost?

Time:2020.04.13     Author:sertag

New retail has revolutionized the retail industry, and physical retail stores have begun to seek digital transformation in an effort to embrace new retail. Paper price tags are currently commonly used in supermarkets. The price change methods of paper price tags are complicated and complicated, requiring a lot of manpower, material resources and time. Therefore, various retail stores have begun to use electronic price tags that can realize intelligent price changes . The price of general products is the biggest concern of retailers. At present, there are not many domestic manufacturers of electronic price tags for supermarkets. Different companies provide different services. Some companies only provide hardware, and some companies provide a full set of one-stop services including hardware, cloud platform, training, installation, etc. different. So, what is the price of an electronic price tag and how much does a system cost? Generally speaking, a set of intelligent price change system includes MTag electronic price tag, base station and cloud platform. The price of a system depends on the size of the retail store and the number of items sold. Today, the editor takes 1000 square meters of retail stores as an example to talk to you about the cost of using the electronic price tag system. Let's start with the most basic hardware product electronic price tag of the system. The number of single items in a 1,000 square meter retail store is generally around 5,000, and the application of electronic price tags should be around 5,000. At present, electronic price tags with four display sizes of 1.54 inches, 2.13 inches, 2.9 inches, and 4.2 inches are more commonly used on the market. At an average price of 70 yuan each, 5000 is about 350,000 yuan, plus peripheral accessories and installation 50,000 yuan, a total of 400,000 yuan is required. The base station is the connection bridge between the electronic price tag and the cloud platform, and plays the role of uploading and releasing. The price of a base station (Bluetooth Smart Gateway) is generally around 1,000 yuan, and one base station can manage about 1,000 electronic price tags in principle. Considering the limitation of the coverage of the base station and optimizing the refresh rate of the electronic label, it is appropriate to install 6-10 base stations in a 1,000 square meter retail store. Therefore, the cost of the base station is about 10,000 yuan. In addition to the electronic price tag and base station, the electronic price tag system also includes a cloud platform. Different companies charge differently for cloud server software. The general fee is about 10,000 yuan. It is worth mentioning that the cloud platform of Yunli Wuli Technology's electronic price tag system is currently free of charge. Calculated in this way, a retail store that needs to use 5,000 electronic price tags, the total one-time input cost needs about 420,000 yuan. Although the input cost of traditional paper price tags is low in the early stage, it needs daily replacement, which involves manpower, time, paper, and ink consumption. In the future, as labor, paper, and ink increase, the input cost is not low in the long run. Although the one-time investment cost of the electronic price tag is relatively large, because the MTag electronic price tag is changed in the cloud, one person can complete the price change work of multiple people, so it can save a lot of manpower and time, and can reduce the overall operating cost of the retail store. Moreover, the price change of electronic price tags is fast, accurate and timely, and retailers can flexibly adjust the price of goods, and fully exert the role of price in stimulating consumer demand, thereby enhancing store benefits. Some experts have calculated that using an electronic price tag system can save a medium and large supermarket more than 200,000 yuan per year. Sertag's ESL electronic price tag system is based on low-power Bluetooth 5.0 technology and is composed of MTag electronic price tag + Bluetooth smart gateway + smart retail platform. It can realize the remote one-click price change of the management platform, and the price can be synchronized to the ERP, cash register and line. Go to the mall and get online and offline. In addition to high-quality electronic price tags, Bluetooth smart gateways and other hardware products, professional IoT solution provider Yunli Wuli can also provide customization, cloud platform, professional training, quality assurance, on-site installation, etc. for major retailers Station-style butler service, let customers worry-free.