At present, with the continuous upgrading of consumption, various elements of the retail industry are also constantly upgrading, and more and more attention is paid to personalization, efficiency and intelligence. Commodity price tags also range from simple paper price tags to black and white LCD electronic display price tags to today's electronic price tags.

 

First, the paper price tag

 

At present, the most widely used are traditional paper price tags, which are still used today because of the low initial investment costs. The replacement of traditional paper price tags requires several steps, such as price verification, label printing, and label replacement. The process is tedious, wastes manpower and resources, and has many inconveniences. For small convenience stores, it will not cause inconvenience, but for large business supermarkets with tens of thousands of SKUs, the maintenance of price tag printing is very tedious and time-consuming.

 

Second, black and white LCD display price tag

 

It was because of the inconvenience of the paper price tag that the electronic display was born. Limited by the digital display technology at that time, an electronic price tag system based on black and white liquid crystal display technology was developed at this time. Although it has greatly improved compared to the paper price tag, the LCD screen consumes electricity, is not environmentally friendly, the background color is black, the viewing angle is narrow, the observability and information acquisition are easily blocked, and the information changes need to be constantly refreshed.

 

Third, the electronic shelf labels

 

The electronic price tag is based on the latest electronic paper display technology, and has the same comprehensiveness and observability as the paper price tag. The electronic price tag has high white reflectivity, wide viewing angle, low energy consumption, and flexible price changes. It can change prices anytime, anywhere, saving manpower and material resources.

 

At present, human society has moved from the information age to the intelligent age. Although the initial input cost of traditional paper price tags is low, it needs to be replaced daily, which involves multiple consumption of labor, time, paper, and ink. In the future, as labor, paper, and ink increase, the input cost is not low in the long run.

 

With the deepening of new retail development, intelligence has become the mainstream direction of future retail store development. The traditional paper price tag, which is low in efficiency and error-prone, and requires a lot of manpower and resources, can no longer meet the requirements of smart retail stores. The MTag electronic price tag that can realize intelligent price change not only solves the above disadvantages of the traditional paper price tag, but also displays information such as barcodes and QR codes, connects online and offline, and enhances interaction with customers. Electronic price tags better meet the marketing needs of retail stores in the context of new retail. Under the intelligent trend, electronic price tags may become the mainstream commodity price display tool in future retail stores.