How to choose between electronic shelf labels and traditional paper price tags?
At present, there are mainly two types of commodity price display tools on the market, one is traditional paper price tags, and the other is electronic shelf labels that have been widely used with the rise of new retail.
The advantages and disadvantages of traditional paper price tags and electronic shelf labels are different. How retailers should choose, and look at the advantages and disadvantages between the two.
Paper price tag
Although traditional paper price tags have low initial investment costs, there are many deficiencies in paper price tags. The limitations are as follows:
1. The paper price tag carrier is paper, because commodity prices may change at any time. Paper price tags cannot be reused and need to be replaced frequently, which is not environmentally friendly;
2. Manually replacing a paper price tag for at least two minutes, the update efficiency is low, and it is easy to overlook and affect the promotion effect;
3. The paper price tag is easy to be missing and incomplete, causing consumer distress and affecting the transaction;
4. Manual and manual price changes in various channels are not timely and the prices are not uniform, which may easily cause negative events such as price disputes.
5. Paper price tag information has a small capacity, and cannot display promotion signs, inventory, etc. in real time.
At present, community supermarkets and small convenience stores are still using paper price tags for the display of information such as product names, specifications, and prices. This type of small independent retail stores has a small number of products, and it is not difficult to complete the replacement of the price tag, and the paper price tag is low in cost. In the short term, it is more suitable for these small independent retail stores.
Of course, if such independent small retail stores want to improve the efficiency of product price management and improve the overall image of the store, they can also choose to use electronic shelf labels.
Electronic shelf label
Although traditional paper price tags have low initial investment costs, they need to be replaced on a daily basis, which involves multiple consumptions of manpower, time, paper, and ink. For large supermarkets, the input cost is actually not low. Although the electronic shelf label has a high one-time investment cost in the early stage, there is basically no need to replace the maintenance cost in the later stage. The use of the electronic shelf label also has the following advantages:
1. Price adjustment is fast, accurate, flexible and efficient;
2. Data verification can be performed to prevent incorrect or omitted pricing;
3. Synchronize with the background database and keep the same with the cash register and price inquiry terminal;
4. Facilitate unified headquarters management, effective monitoring, and reduction of management loopholes;
5. Effectively reduce manpower, material resources, management costs and other variable costs;
6. Improve store image, customer satisfaction and social credibility;
The electronic goods tag can realize remote one-click fast price change and synchronous price change of the same product in stores across the country, which can reduce the labor costs and operating costs of retail stores, and the MTag electronic shelf label can also implement a hierarchical management system, which can uniformly manage price tags at the headquarters. It can also manage price tags by region and store, which is suitable for retail stores such as large supermarkets, national supermarket chains, and national convenience stores that need to improve the efficiency of commodity price management.
The development of intelligent technology and the new retail wave are driving the transformation of the retail industry, and intelligence has become a major trend in the development of retail stores in the future. In the future, as labor costs continue to rise, there will be many shortcomings and paper price tags that hinder the intelligent development of retail stores will be gradually eliminated, and electronic shelf labels may become the mainstream commodity price display tool in the future.