In recent years, the big names in the retail industry have made heavy efforts to deploy new offline retail to grab the offline retail market. A large amount of funds poured in, relying on advanced scientific and technological methods, new retail stores with a more personalized way to provide customers with more attractive services continued to emerge. The updated consumer experience has attracted more and more customers to switch from traditional retail stores to new retail stores. The birth of a new retail model has seriously threatened traditional retail.

When any business trend comes, there will be opportunities and challenges. While new retail poses a threat to traditional retail, it also brings new opportunities to traditional retail. In summary, new retail has five opportunities for traditional retail.

Opportunity 1: Big data-using new technology to collect customer consumption behavior data, can help traditional retail keenly capture changes in user demand, reduce inventory, expand sales, and purchase products that better meet consumer demand. At the same time, the data obtained helps manufacturers Manufacturing products.

Opportunity 2: New platform-help traditional retailers shorten distribution channels, communicate directly with consumers, better reach consumers, understand consumers, and sell products better.

Opportunity 3: New technologies-the use of "black technology" such as electronic price tags, virtual fitting rooms, AR technology, future makeup mirrors, intelligent robots, etc., to help traditional retailers to sell and operate, and to help traditional retailers to upgrade . For example, the Sertag series electronic shelf labels can be widely used in supermarkets, which facilitates the price change of goods and saves costs.

Opportunity 4: New products-The use of new products helps traditional retail accelerate the pace of transformation and promote the production and sales of high value-added intelligent products in traditional retail.

Opportunity 5: New Finance-Provide consumer finance for consumers, supply chain finance for traditional retail, and help traditional retail create a new financial ecology and financial model.

From traditional retail to e-commerce to the new retail era, the retail industry is constantly innovating and changing. In this environment, traditional retail can no longer stand still. It is necessary to seize the new opportunities brought by new retail in order to be a competitive retail industry There is a better way to live.