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Electronic shelf labels are more than just changing prices

Time:2020.01.22     Author:sertag

In the new retail era, electronic price tags that can replace paper price tags have become standard products in new retail stores today.
 
The application of electronic price tags can realize remote one-click price change in the background of management, convenient price change function, effectively improve employee work efficiency, reduce labor costs, help retailers optimize and improve promotional programs, and strengthen store capacity. But the small electronic price tag is more than just changing prices!
 
More comprehensive product information display
 
Paper price tags can only display product price information, while electronic price tags can display more comprehensive product information such as price, origin, grade, inventory, promotional signs, barcodes, interactive QR codes, etc., which can be used as a reference for consumers when shopping.
 
Enhance the consumer shopping experience
 
Using paper price tags is prone to problems such as confusing price tags and falling price tags. The fixedly installed electronic price tag is not easy to fall off the shelf, which avoids the confusion caused to the customer because the price tag cannot be one-to-one corresponding to the product. In addition, the electronic price tag can also perform data verification to prevent incorrect pricing or missing updates, and avoid disputes caused by different prices. Electronic price tags display accurate and clear product information, which not only enhances the consumer shopping experience, but also enhances the brand image of the store.
 
LED light function
 
Discount promotion is an important means of attracting customers in retail stores. However, many times the discount information of the stores is not well communicated and cannot achieve the expected promotion effect. The LED light that comes with the electronic price tag can be used as a tool to prompt discount sales. Set the electronic price tag LED light corresponding to the discounted product to blink, which can attract customers to pay attention to the discounted product.
 
GPS
 
After one-to-one binding of the product with the MTag electronic price tag with its own positioning function, the employee can view the electronic price tag through the management platform, which can quickly determine the product location, effectively improve the picking efficiency, further reduce the manpower for product display, and reduce store operating costs. .
 
 
 
Temperature and humidity sensing function
 
In fresh areas where constant temperature changes are required, if an electronic price tag with built-in temperature and humidity sensor is used, the administrator can monitor the fresh temperature and humidity changes on the mobile terminal in real time. Once the temperature in this area changes abnormally, the administrator can find out in time And deal with problems to avoid property damage.
 
More environmentally friendly
 
The electronic price tag's breakthrough electronic paper screen application has superior display effects, eliminating the need for paper, and is more environmentally friendly.
 
Connect online and offline
 
In the new retail era, online and offline integration is the key. The electronic price tag displays an online two-dimensional code through an electronic screen and becomes a port that opens up online and offline product information data. Consumers can scan the code to access the online mall.
 
Under the new retail wave, intelligence is the main trend for the future development of offline stores. The application of multi-functional electronic price tags has realized the intelligent management of goods in offline retail stores, making retail physical stores more vibrant. In the future, as labor costs increase, electronic price tags will gradually replace traditional paper price tags and become standard products for offline retail stores.