Electronic price tags have an indispensable role in new retail. The hot trend of new retail has moved the emerging electronic price tag market. Many companies are rushing to launch electronic price tags. Today in the cloud takes you to understand how the Bluetooth electronic price tag system works.

 

The Bluetooth electronic price tag system consists of three parts: an electronic price tag, a Bluetooth smart gateway, and an electronic price tag management cloud platform.

 

Bluetooth electronic price tag

 

The Bluetooth electronic price tag is an electronic display device that can replace the traditional paper price tag, which is developed using Bluetooth low energy technology. The Bluetooth electronic price tag uses a low-power electronic paper screen, which consumes almost zero power during static operation. It is powered by a CR2450 battery. It can be used for more than five years after changing the price 5 times a day. Bluetooth is a wireless communication technology. Electronic price tags using Bluetooth technology have the function of wireless transmission, which can realize remote wireless price change.

 

Bluetooth Smart Gateway

 

The Bluetooth smart gateway is connected to the electronic price tag through Bluetooth downwards, and connected to the cloud platform through the RJ45 network port, and Unicom's electronic price tag is connected to the cloud platform. When the product needs to change the price, the management personnel perform the price change operation on the cloud platform, and then send the price change instruction to the MTag electronic price tag through the Bluetooth smart gateway. The electronic price tag automatically refreshes after receiving the instruction to complete the intelligent price change.

 

Electronic price tag management platform

 

The electronic price tag management cloud platform is an operating background for managers to perform electronic price tag management. Users can change the information displayed on the screen of the store's Bluetooth electronic price tag on the cloud platform. The cloud platform can realize the online management and operation of chain stores, including store management, user management, product information management, design of electronic shelf label screen display interface, product information update, online quantity management monitoring of electronic shelf labels and gateways, etc. The cloud platform sends an instruction to change the product information to the electronic price tag through the Bluetooth smart gateway. After receiving the instruction, the electronic price tag displays the latest product information.

 

The Bluetooth electronic price tag system is suitable for the commodity management of shopping malls, supermarkets, convenience stores, chain stores, pharmacies, and 3C digital stores. The application of the Bluetooth electronic price tag system can realize the intelligent management of goods, and the convenient price change function is conducive to retailers to carry out more promotional activities, thereby strengthening the store's ability to attract customers.