The electronic shelf label is not a problem, but a revolution

Time:2019.11.29     Author:sertag

With the development of artificial intelligence technology, the retail industry has also become intelligent, and it has become a new retail; the most prominent performance in new retail is the electronic price tag.
Electronic shelf labels, a shelf label that uses electronic paper instead of traditional paper price tags, has now become a standard product for new retail. Electronic price tags are unmanned retail stores at Ali Jingdong. The product.
However, when talking about electronic price tags in general stores, they will only say that it is "too expensive", and also say that the cost of this kind of electronic shelf label is so high. The sales are not small, and after spending so much money, what benefits can it bring to the Super League?
Many businesses also said that I used a previous barcode printer to print a penny, which is a lot cheaper than an electronic label. Why use your electronic label.
Then looking at the long-term, it is not just the cost of the initial investment, but the electronic price tag that brings more long-term value to the store in addition to the immediate value it sees.
The Eight Values ​​of Electronic Price Tags
On the surface there are at least a few obvious values
1. Improve store image and customer satisfaction (reduce errors);
2. Reduce the cost of price change and price tag maintenance (labor, materials);
3. Instead of paper price tags, environmental protection and energy saving;
4. Low power consumption and power saving;
5. The price display is accurate and synchronized with the database;
6, can achieve flexible pricing, real-time promotions;
7, can strengthen the interaction between customers and stores (such as code evaluation or receiving preferential information, etc.);
8. Meet online and offline price synchronization;
If you think about it, if it ’s just the above-mentioned surface value, the merchant may still not have enough motivation to replace and use the electronic price tag, because this thing does not seem to be just in need, it is not necessary to match the equipment.
However, why did the new retail formats represented by Ali Jingdong not hesitate to install electronic price tags in their stores? The reason lies in the deeper big data value hidden behind these electronic price tags.
The value of big data hidden in electronic price tags
We can imagine what the future retail should look like: on-demand production, low inventory, high efficiency, fast delivery, and then look back at the current real-time data acquisition situation:
Production capacity output data ------> Easy to get offline
Offline demand data ---------> Obtained through electronic price tags and smart devices
Offline inventory data ---------> Efficiently obtained through electronic price tag system instead of traditional ERP system
Offline price data ---------> Need to use electronic price tags for real-time control
From the above situation, we can see that if you want to achieve efficient retail operations in the future, electronic price tags will play multiple roles and play an important role. Not only will you collect customer data and interact with customers in real time, you can intelligently display and optimize inventory and improve turnover. It can also realize intelligent price control. Not only can the sales volume be accurately predicted through the corresponding relationship between price and sales volume, but also the price and sales strategy with the greatest return can be obtained under the condition of limited resources.
Therefore, in the future, electronic price tags will become big data carriers of stores. According to users' needs, they will produce on demand, control reasonable inventory, and change prices intelligently. They will make intelligent production and sales with forecasts and plans, and strive to maximize operational value. In essence: this is a revolution in efficiency and data supported by the Internet of Things.
Therefore, the electronic price tag does not solve a problem, but sets off a revolution, improves efficiency, reduces the system cost of social collaboration, and brings industrial value to the store. The source network of this article. If there is any infringement, please contact to delete it.