How to choose an electronic shelf label?
The Chinese smart price tag and electronic shelf label is a necessary price display tool for retail stores. The paper price tag is not in line with the needs of modern retail due to the trouble of replacement, inefficiency, high labor cost and high error rate. Demand drives technological advancement, and the first electronic shelf label that replaced traditional paper price tags was born in 1993. The electronic shelf label successfully incorporated the shelf into the computer program, freed from the manual replacement of the price tag, and achieved price consistency between the checkout counter and the shelf. Compared with paper price tags, electronic shelf labels are more in line with the needs of modern retail.
In the past two years, with the rapid development of new retail, major retail stores have begun to use electronic shelf labels, and electronic shelf label technology is gradually changing the status of paper price tags. There are many kinds of electronic shelf labels. According to the technology, there are 2.4G technology, 433MHz technology and low-power Bluetooth technology. According to the display screen, there are LCD screen, segment code electronic paper screen, dot matrix electronic paper screen, according to size specifications. Inch, 2.4 inch, 3 inch, 4.3 inch, 11 inch and other specifications. So how do you buy better electronic shelf labels in so many categories? You can see from the following five aspects in the cloud.
First, the refresh rate
Retailers' super-promotions pay attention to timeliness, and the refresh rate of price tags is very important. Faster and more timely price refreshing of electronic shelf labels can avoid disputes caused by price inconsistencies. Compared with other ESLs with 2.4G, infrared and 433MHz technology, the ESL refresh rate with low-power Bluetooth technology is faster, such as the MTag electronic price tag with Bluetooth 5.0 technology in the cloud, and the modification of a price tag content. In less than 1 second, the electronic price tag of 20,000 pieces is refreshed, up to 30 minutes/time. Such a quick price refresh can help retailers realize real-time dynamic pricing of goods.
Second, power consumption
Low cost is always the goal pursued by various retailers. It takes a lot of cost to purchase large quantities of electronic shelf labels in one go. Power consumption is related to the battery life of an electronic shelf label. The low-power electronic shelf label battery has a longer life span, requires no frequent battery replacement, longer life and lower cost control. Therefore, power consumption is also a key point in the selection of electronic shelf labels.
Third, the display screen
In the three screens of LCD screen, segment code electronic paper screen, and dot matrix electronic paper screen, the dot matrix electronic paper screen has the lowest power consumption, and the static operation consumes almost zero power. The electronic paper screen has high contrast, dot matrix pixel display, smooth and clear font, and the screen viewing angle approaches 180°, which has superior display effect and is more suitable for the application requirements of electronic shelf labels.
With the continuous development of network technology, account security is becoming more and more important. The security of ESL is also very important. In order to prevent ID from being maliciously altered, each electronic shelf label should have a unique ID number, unique data security encryption system, connection and transmission encryption to ensure data security.
Five, user experience
Consumers are very sensitive to the price of goods, discounts and other information, and price tags play a key role in consumer choice. Electronic shelf labels that display more comprehensive product information such as price, discount, origin, inventory, QR code, etc. can provide customers with a better shopping experience and retain more customers.