China electronic shelf label manufacturer will be in the future!
Time：2019.11.04 Author：sertag
Because the traditional paper price label requires a lot of manpower replacement, the labor cost is high, and the price error is difficult to avoid, it is not in line with the intelligent needs of the new retail stores. The electronic shelf label (ESL) that can replace the paper price label is called The standard product of the new retail store. The electronic shelf label system can quickly change the price of goods, discounts and other information in the background of the network. The data check function can prevent the price error or omission, which not only reduces the labor cost, but also clearly and comprehensively displays the product information. A better shopping experience for consumers.
Advantages and features of electronic shelf labels:
1. The price adjustment is fast, accurate, flexible and efficient;
2. Data verification can be performed to prevent price errors or omissions;
3. Synchronize with the background database and keep it consistent with the cash register and price inquiry terminal;
4. Facilitate unified management of headquarters, effective monitoring, and reduce management loopholes;
5. Effectively reduce manpower, material resources, management costs and other variable costs;
6. Improve store image, customer satisfaction, and social credibility.
From the global market point of view, the space of electronic shelf labels is huge. According to the MarketsandMarkets research report, the electronic shelf label market will reach US$1.4 billion in 2023, up from US$392 million in 2017. The market will also be 23.98 between 2017 and 2023. The compound annual growth rate of % has increased, but the overall promotion speed of ESL is slower, and the global market penetration rate is above 10%, mainly in the European and American markets.
At present, the application of electronic shelf label in China's retail industry is in its infancy. At present, in addition to Yonghui, Wumei, 1919, Bailian, Tianhong, BBK, Jingkelong, RT-Mart, Auchan, Mingchuang and other domestic mainstream retail enterprises. And the omni-channel model supermarkets such as Box Masheng began to use intelligent electronic shelf labels, and most retailers still use traditional paper price tags. However, with the continuous expansion of the new retail layout of the new retail team of Ali and Jingteng, the electronic shelf label is the standard product of the smart retail store, and the future is expected to be on fire.
At present, most of the electronic shelf labels on the market use 2.4G, infrared and 433MHz technologies. It is rare to use Bluetooth technology. In the cloud, the first to use Bluetooth 5.0 technology to develop a low-power electronic display device MTag. MTag uses high-quality electronic paper screen, which has faster refreshing speed, lower power consumption, longer life, simple shape and clever structure design. It supports the mounting method of brackets and guide rails, and it is very convenient to disassemble and assemble. Compared with other communication technologies. Electronic shelf labels, MTag using low-power Bluetooth technology has superior performance.