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The future has come, China Electronic Shelf Label(ESL) opens a new era of new retail standard configuration

Time:2019.10.21     Author:sertag

Retail is the most basic scenario in all business scenarios, and it is also the scene of the first exploration and transformation of previous business innovations. China's e-commerce has developed rapidly and is now in a leading position in the world. However, the development speed of China's physical business is obviously lagging behind the development of e-commerce, and the development of online and offline development is unbalanced, making online experience expectations unable to be effectively coordinated online. One of the main reasons for the large ebb tide of O2O since 2016. The integration of online and offline has become the consensus of all forms of development. Consumer awareness and Internet consumption habits have been rooted in the young consumer groups, and the offline commercial transformation and upgrading is at the right time. On the one hand, the consumer market needs more physical business to meet the needs of users. On the other hand, China's demographic structure is undergoing major changes, the population is aging, and the natural growth rate of newborns is slowing down. China's young labor force will have serious supply in the next few decades. Insufficient, labor costs will remain even higher.
 
The two major costs of physical business, one is rent and the other is manpower. The only one that can actively control these two major costs is manpower. One starting point for new retail is to improve efficiency, reduce manpower, increase consumption repurchase for fixed business area (supermarket + catering or limited area composite business overlay), and reduce manpower output for commodity management (electronic price tag reduces manpower consumption).
 
In terms of reducing labor costs, and doing some unmanaged or minority management in the physical business format, technology can be fully realized. Electronic price tags are a powerful example of this solution.
 
Since the first year of new retail sales in 2016, many retailers have been in the process of transforming, upgrading and transforming traditional retail industries, such as fresh supermarkets and unmanned supermarkets. The original retail giants and emerging entrepreneurs are pouring into the unmanned retail queue. About 20 unmanned supermarket brands are globally deploying new retails through electronic shelf labels (ESL), cameras, and smart payments. Many black technologies such as splicing screens and strip screens, as well as online systems such as intelligent price change, data analysis, product promotion, and logistics management, will seamlessly connect online and offline, and drive the process to improve store operation efficiency and user experience. The Electronic Price Tag (ESL) has opened a new era of new retail standard configurations.
 
A large domestic supermarket company currently has nearly 500 physical stores, and each of its supermarkets has a standard operating capacity of 8 people. After using the electronic price tag (ESL), it can save half of the labor cost. The supermarket company can save 2,000 labor costs in the current 500 stores, calculated according to the average salary of 4,000 yuan / month, using the electronic price tag (ESL) can save 800W / month of management costs for the supermarket company . And this domestic large-scale supermarket company plans to carry out 3,000 O2O physical stores in the future, then use the electronic price tag (ESL) to save 12,000 labor costs and save management costs up to 48 million yuan / month.
 
The current status of Sertag's electronic price tag and the future development of the industry
 
Sertag as China Electronic Shelf Label Manufacturer (ESL) provides 2.4 GHz wireless communication technology solutions, in addition to providing the names, prices, and origins of retail industry goods, and providing a variety of system solutions for the retail industry. The Electronic shelf labels (ESL) is currently available in sizes covering electronic paper displays: 1.54 inches, 2.13 inches, 2.9 inches, 4.2 inches, 7.5 inches, and LCD displays: 2.9 inches, 4.2 inches, 6.8 inches, and its electronics The paper display has ultra-low power consumption, paper-readable readability of different viewing angles, black and white red three-color display, etc., and can display information such as product name, real-time price, QR code, and even pictures; super LCD display has an oversized size Price field, optimized price display, fast reading, and electronic price tag cost advantage over electronic paper display. Through the electronic price tag (ESL) and other autonomous terminals and other equipment, it can be connected with the regional computer database, especially in the commodity categories that need to be frequently changed, such as fresh, intelligently realize the early, middle and late automatic price change according to the preset price. Not only helps merchants reduce operating costs, improve operational efficiency, develop efficient sales strategies and procurement plans, but also give consumers a new shopping experience.
 
Since 2016, the electronic price tag (ESL) has gradually replaced the traditional paper price tag, becoming the new favorite of the retail industry, especially the supermarket and unmanned supermarkets. The electronic price tag (ESL) gives the store the ability to synchronize prices with the online store and synchronize the promotion, which greatly improves the store operation efficiency. Store management effectively simplifies the complex workflows of the past and significantly improves store operational efficiency. It is estimated that between 2018 and 2020, the domestic market for electronic price (ESL) will grow at a rate of 100% and 40% globally. According to the total market size of about 65 billion domestic and about 120 billion global, the industry has great development potential.
 
Hua Xian Technology's electronic price tag service areas include new retail, traditional retail, department store fast-moving fashion, pharmaceutical retail, and also for medical health and warehouse management.
 
Since 2016, the electronic price tag (ESL) has gradually replaced the traditional paper price tag, becoming the new favorite of the retail industry, especially the supermarket and unmanned supermarkets. The electronic price tag (ESL) gives the store the ability to synchronize prices with the online store and synchronize the promotion, which greatly improves the store operation efficiency. Store management effectively simplifies the complex workflows of the past and significantly improves store operational efficiency.
 
China's offline retail stores and fast-moving consumer brands together form millions of retail outlets. It is estimated that between 2018 and 2020, the domestic market for electronic price (ESL) will grow at a rate of 100% and 40% globally. According to such a ratio, the size of the overall electronic price tag market in the future must be more than 100 billion yuan, and it is a market of 100 billion yuan.