What is an electronic price tag? What is the role of the electronic price tag?
What is an electronic price tag?
The electronic price tag, also known as the Electronic Shelf Label (ESL), is an electronic display device with information transceiving function. It is mainly used in electronic tags that display price information in supermarkets, convenience stores, pharmacies, etc. Placed on the shelf, it can replace the traditional paper price tag electronic display device. Each electronic shelf label is connected to the mall computer database through a wired or wireless network, and the latest product information is displayed through the screen on the electronic shelf label. The electronic shelf label has in fact successfully incorporated the shelf into a computer program, freeing itself from the manual replacement of the price tag, achieving price consistency between the checkout counter and the shelf.
What is the role of the electronic price tag?
1) Fast and accurate price display to improve customer satisfaction;
2) More functions than paper labels (such as: display of promotional signs, multiple currency prices, unit prices, inventory, etc.);
3) Reduce the cost of making and maintaining paper labels;
4) Eliminate technical barriers to actively implement price strategies;
5) Unify online and offline product information.
Electronic price tag becomes the new standard for fresh market
Fresh food is an indispensable commodity in daily life, and it plays an important role in the retail consumer market. In the traditional retail industry, people pay more attention to the use value of goods, that is, whether the goods can meet their own needs. In the new retail, with the change of people's higher quality and more differentiated consumption concept of fresh products, standardization construction, product traceability, and electronic price tag have become the main melody of the new vegetable market upgrade.
Due to China's huge population base, the fresh consumer market has a broad space. According to Nielsen's research on Asia-Pacific retail, more than 50% of Asian consumer food bills are spent on fresh food. Another data shows that since 2013, it has maintained a growth rate of more than 6%. It is expected that the trading volume of the fresh market will continue to grow to 2 trillion in 2019.
In the current fresh market, some large-scale commercial supermarkets and fresh food stores have begun to implement changes, the introduction of technology equipment, and the electronic price tag has become the official standard of the market-oriented transformation of the owner. In the fresh market, price fluctuations are more frequent. The traditional paper price tag makes the whole business activity complicated and cumbersome. In addition, people's requirements for fresh products are getting higher and higher, and one-click price changes and commodities for electronic price tags. The traceability function just solves these two problems.
In the fresh market, many stores have introduced electronic price tags, such as Box Horse Fresh, Yonghui, and even some vegetable markets have used electronic price tags for commodity activities, such as the Yucheng Vegetable Market, Meitianlai Market, and Kang. Product market and so on.
For merchants, the use of electronic price tags is conducive to the overall management of prices, improve retail efficiency; for consumers, the electronic source of goods traceability, so that the source of goods can be investigated, the pursuit of chasing, responsibility can be studied, Increased the safety of commodity consumption.